Victoria’s Secret, that purveyor of fine lingerie, has just launched a new commercial for spring. The title is “Incredible”. And so it is. A parade of Lolitas struts toward the camera, their nubile bodies clad in tiny, brightly colored panties and push-up bras. The theme, “Now there’s 5 ways to be incredible!” flashes across the screen in time with the throbbing beat of the music.
Check it out.
After seeing this, I know exactly what you’re thinking: Doesn’t anyone at Victoria’s Secret speak proper English?
“There’s 5 ways….” What the…???
“There’s” is a contraction of there and is. Would you say, “There is 5 ways to be incredible”? No! Would Paul Simon have us believe, “There is 50 ways to leave your lover”? No! Could we have some subject/verb agreement here, for Pete’s sake? It’s plural. “There ARE 5 ways…” Are.
Some would say that, far from being upset by the bad grammar, the average male viewer wouldn’t even notice there were words on the screen. I have more faith in the Y-chromosomed. I bet there are many 12 and 13 year-old boys who were also disturbed by this commercial. Mighty disturbed. Possibly to the point of losing sleep.
Victoria’s Secret is a sophisticated, successful company. Sure, they sell sex. They push the message that a female’s highest calling is to be a sexy little girl/woman, but I would expect them to go for the usual stuff when choosing employees: namely, brains and talent. Maybe they hire exclusively from their target market.
|Wanted: Advertising Executive
Top, international women’s “fashion” retailer has an immediate opening in their advertising department. The successful candidate will meet the following basic criteria:
Job duties will include:
Having appeared on “The Girls Next Door” will be considered a definite plus.
Perhaps management could add the ability to read and write English to their list of qualifications for new hires. They could squeeze it in right after “Baby talk” and before “Jello wrestling”.