The TV show Mad Men has been nominated for more Emmys than any other cable drama. Is it because of the steamy sex bits? The Peyton Place-like drama? Christina Hendrick’s impossible curves or Jon Hamm’s smoldering magnetism? Nah…it’s the chance to peek inside the glamorous world of advertising.
I consider myself somewhat of an expert on this topic because, as recently mentioned, I have now sold out to The Man with ads right here on this blog.
Is advertising about making money? Yes. But it’s not just about money. It’s also about helping people. It’s helping them realize how empty their lives have been without the whatsamajiggy you are pitching. Only after you have done whatever it takes and they have bought your whosit, only then can it be about the money. Lots and lots of money.
You learn this fundamental business truth on the first day of Advertising 101:
Nothing happens until somebody sells something.
After all, what is the real difference between Brand X Cola and battery acid? The quality of their ad campaigns. Without Madison Avenue there would be no Wall Street, Main Street or Sesame Street. Or Della Street.
Which brings me to my point.
Presented below is a product that needs a little help finding its niche in the market. Your job is to develop copy for a new ad campaign. Help the consumer see why they can’t live without this thingamabob. Convince us that this whatchamacallit is the greatest thing since sliced bread!
Your submission can be a slogan, a tag line, or a jingle – whatever fits in the comment box.
I’ll select the top 5 entrants, assuming there are more than 5. The final decision will be made by a panel of judges so distinguished, so clever, so discerning, witty and fresh there is only one word to describe them – y’all! (Ok, some may consider “y’all” to be a contraction of 2 words, but it’s not a real word anyway, so I say it’s one.)
The ad with the most votes will win….wait for it… the coveted Peg-o-Clio Award, the most prestigious honor the advertising world (somewhat narrowly defined as this blog) has to offer.
If this contest is the whiz-bang, slam-dunk, sure-fire hit I KNOW (pray) it will be, then this will be the first of a continuing series.
So slick on a fresh coat of Brylcreem, don your sharkskin suit, light up a Tareyton and give me your best pitch. You’ve got until next Friday, 7/27 at 12 (noon) US Central time.
p.s. It seems my posts are not showing up in the Reader of most who use that method to track blogs, although those who get email notifications still get me. (Sometimes I wonder if anyone really gets me…). So far no response from WordPress’ techno gods. Laura at Unlikely Expectations suggested editing the piece might kick it onto everyone’s list, so here’s hoping.