Facebook “check-in” is a great business tool…unless you’re engaged in monkey business.
Are you familiar with this feature? Businesses post their locations on Facebook maps to make it easier for potential customers to find them. If you visit one and have “location services” enabled on your smart phone, Facebook prompts you to check-in. This posts a little map on your Facebook wall with the business name highlighted. Your friends know what you’re doing and the place gets a plug, so everybody wins, right?
People only use this feature when they’re hanging out somewhere cool like a trendy nightclub, fancy restaurant or the gym. Especially the gym. That little map with the health club starred is a deliberate shame-slap to those of us who may or may not be surfing Facebook while curled up on the couch in our jammies with a box of cheap red wine and an economy-sized bag of Cheetos.
It seems to me that folks who check-in at places that make them look good should have to use that feature EVERYwhere they go. We want to know when they’re visiting:
- Big Bubba’s $12.99 Belly Up To The Trough Buffet
- 50 Shades of Gray Bondage Supply Emporium
- Back home in bed when they’re supposed to be out calling on clients
- In their hot neighbor’s bed when they’re supposed to be out calling on clients
- Nip & Tuck Rejuva-Spa
- Rudy’s Liquor Mega-Mart
Only by insisting on full disclosure can we truly get to know our dear “friends” better.
Where else should people be required to check-in?